Data by Amaka: Structured Grid, Emerald (Original Background)

Experience From

Sr. Data Analyst

Analytics & KPIs

Big 4 Internship

10+

Yrs, Analytics

B.S.

Accounting

Photo ofAmaka

Financial clarity for small business

I spent over 10 years making big companies' numbers clear. Now I build the same for you.

I built financial systems at Apple and Meta for 10+ years. Now I do the same for small businesses in New York, quietly, personally, without the noise.

Send a message

A reflection from my time in big tech

The most important thing I learned managing financial data infrastructure for a team of hundreds: the systems that make large companies run aren't complicated. They're just resourced.

My personal note on leaving to build the same for small businesses

Track Record

9×

Faster reporting. A full day cut to under an hour.

27%

Average cost reduction found.

98%

Invoice accuracy across 1,000+ line items.

$250M+

Portfolios tracked across four regions.

These results come from 10+ years working inside Apple, Meta, and EY. I'm just getting started on my own, and I'd rather be upfront about that than pretend otherwise. The skills are the same. The track record is real.

Does this sound familiar?

"I'm not sure how profitable we actually are."
"Tax season is stressful every single year."
"I feel like we're overspending but I can't find where."
"I make decisions based on gut feel, not data."
"Pulling numbers together takes hours every month."
"I have no idea what next quarter will look like."

Check the ones that feel familiar.

Send a message →

What I Offer

90-Minute Session

A focused session on your most pressing numbers question.

Custom pricing, send a message

Most requested

Ongoing Engagement

Custom spreadsheets, dashboards, and tracking, maintained monthly.

Custom pricing, send a message

Project-Based

A defined, one-off build, scoped and quoted after we talk.

Custom pricing, send a message

Questions

What size business do you work with? +

Mostly solo founders and small teams who've outgrown a shoebox of receipts, but the range is wider than that in practice. I work with early-stage startups getting their financial systems in place from day one, businesses navigating government contracts and the reporting that comes with them, and longer-term engagements with growing companies that need ongoing support rather than a one-time fix. If you're not sure you fit, send a message and I'll tell you honestly.

How long does an engagement take? +

Most builds take 1 to 3 weeks depending on how messy the starting data is.

What tools do you use? +

Whatever fits your business. Sheets, Excel, Tableau, Power BI, or SQL.

How do you handle sensitive financial data? +

Everything is handled under a signed confidentiality agreement.

Session or ongoing engagement, how do I choose? +

Start with the session if you have one pressing question. Choose ongoing if you want your numbers current every month.

Free download

The Business Starter Kit

A working spreadsheet with a dashboard, monthly tracker, auto-calculated P&L, and a tax prep checklist, ready to use today.

📊Dashboard with KPI cards and trend charts
📋Monthly income & expense tracker with formulas built in
📈Auto-calculated profit & loss summary
🧾Year-round tax prep checklist
📆Quarterly business review questions

Send it to me

📊 Dashboard.xlsx

📋 Income & Expense Tracker.xlsx

📈 P&L Summary.xlsx

🧾 Tax Prep Checklist.xlsx

📆 Quarterly Review.xlsx

Tell me what you're working on.

Go to contact page